Its normal to feel lonely from time to time but it should never be the norm.

In recent years researchers have learnt a lot about how the brain regulates emotion and cognition, but there is still a lot to learn around the social elements of the brain. We do know that social contact can have an incredible effect on the brain; it stimulates multiple brain areas at once including memory, emotion and language. This can make social stimulation particularly powerful for growing new neural connections.

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We are all social beings

Humans are social beings, much of our success as a species can be attributed to our ability to work together effectively; we share mirror neurons that allow us to match each other’s emotions unconsciously and immediately. We leak emotions to each other. We anticipate and mirror each other’s movements when we’re in sympathy or agreement with one another. And we can mirror each other’s brain activity when we’re engaged in storytelling and listening – both halves of the communication conundrum. 

These incredible social aspects of the brain have an inherent link with our overall health, and we see that people suffer when social interaction is limited. 

If you are lonely you are not alone

45% of adults feel occasionally, sometimes or often lonely in England. This equates to twenty five million people.


The most well-known outcomes of loneliness are depression and anxiety. A survey carried out for Age UK in 2017 revealed that nearly half of adults aged 55+ said they had experienced depression and around the same number have suffered with anxiety.


The growing loneliness crisis is hard to attribute to one cause but on a societal level we have seen major shifts in behaviors over recent decades; we live further apart, often connecting superficially via social media and live a much more fast-paced life.


The urgent need to tackle loneliness is gaining mainstream recognition with the government launching a strategy that promises support for all local health and care systems by 2023.

Friends on a Bench

Quality not Quantity

Experts believe that it is not the quantity of social interaction that combat loneliness, but it’s the quality.

Nearly three-quarters of older people think that having more opportunities to connect with other people would be the best way to help people who are experiencing mental health problems .

How huru can help..

  • Fast and convenient text style messaging between Alexa and mobile devices

  • Message individuals or groups within the circle

  • Send photos, videos or voice messages

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  • Rich visual and audio calling

  • Call across Alexa to mobile devices

  • Schedule a time for a family call (no one forgets)

  • Loved one receives a reminder before call 

  • Share with your loved ones how things are

  • Your close family members will get a notification

  • If something comes up be sure to know about it

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  • Access to hundreds of single and multi-player games, everything from chess to cross words to song quizzes

  • huru makes it easy to find games that you enjoy and guides you on how each can support your cognitive wellness

Key features of the huru experience

  • Multi-modal Voice and touch interface with a high contrast screen

  • Its always on, no need to remember to plug it in or charge it

  • No need to remember a password

  • huru prompts you when there’s something important, circle members can receive read receipts for all important events

  • Connects between Alexa (echo show 5, 8, 10 and fire TV cube) Android and iOS devices

huru is currently registering participants who would like to improve their memory, recall and overall cognitive wellbeing

Senior Patient